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Hearing loss up 26% for Boomers

Those of us born between 1946 and 1964, aka baby boomers, have been the most studied generation ever. And the surveys continue as boomers move toward retirement and those long-sought golden years. Every 63 seconds, another baby boomer over 50 will have difficulty hearing this sentence read aloud. People don’t hesitate to turn to eyeglasses for better vision, but the tendency is to take hearing loss less seriously. What’s even more odd is how a tired social stigma of wearing hearing aids or hearing loss still prevails over improved hearing and lifestyle.

Hearing problems have shot up 26 percent among people ages 46 to 64 since the 1970’s. Many people say they are embarrassed about the loss of hearing and the need to wear hearing aids. Even when someone knows that something is wrong, it can take years before he or she finally seeks a proper diagnosis and then opts for treatment. One such recently-released survey, conducted by Energizer® (makers of batteries including hearing aid batteries), indicates that those between the ages of 50 and 70 have apparent contradictory views on hearing loss… In fact, the disconnect is somewhat startling: 67.1% of respondents said they were concerned about hearing loss, however, only 30% felt it was important to actually visit a hearing health professional for a hearing test. Only 11.5% of those surveyed indicated that they’d been screened for hearing loss within the past 12 months. Therefore, 88.5% of boomers are overdue for a hearing check-up. Now, what would Mom say?